PlayShifu’s award-winning AR gaming system is now available in Denmark

Reinventing the way children play and learn in their early foundational years, PlayShifu has introduced Plugo for Denmark, an immersive, educational AR gaming system. Plugo consists of one gamepad, four interchangeable gaming kits, and one companion app. The game experience has been designed to focus on tactile play that drives the games on screen to make learning fun and engaging for children, whether it’s mathematics, vocabulary, critical thinking, or logical reasoning.

Specially designed for children in the age group of 4 to 10, each gaming kit has 5 games and over 300 levels and builds STEAM skills (science, technology, engineering, arts, mathematics). As opposed to most educational toys in the segment, Plugo adapts the challenges in the app for each kit according to the child’s age so that they keep learning as they grow.

  • Plugo Count, the hands-on maths kit, engages children in story-based word problems to practice maths skills with real numbers.

  • Plugo Letters, the word building kit, helps children learn new words and spell with phonics to improve English grammar with thrilling stories.

  • Plugo Link, the engineering puzzles kit, encourages kids to find creative solutions to STEM puzzles by building and balancing the magnetic blocks on the Gamepad.

  • Plugo Tunes, the music learning kit, is the fun and phygital way of learning to play piano through a unique waterfall technique.

“With screen time for children ages four to nine as high as five hours on an average per day, PlayShifu is on a mission to help parents convert their children’s screen time into hands-on educational playtime,” said co-founder and CEO, Vivek Goyal. “We are thrilled to introduce our Plugo line in the Nordic region and continue to positively integrate physical and digital play to develop foundational learning skills for kids around the world,” added co-founder, Dinesh Advani.

Each Plugo kit retails for 449 DKK and the STEM bundle retails for 899 DKK. The kits can be purchased from Av-Cables ApS, Bog & Ide, Legeakademiet,  Elgiganten, Fætter BR, Bilka and Power. The companion Plugo app supports multiple languages and will be available in Danish starting August 2021 (Plugo Letters will remain English-only). It is compatible with a wide range of iOS and Android tablets and smartphones (no in-app purchases, works even without the internet).

For more information on PlayShifu and to stay up to date on company news and product launches, visit PlayShifu.com and follow PlayShifu on Instagram, Facebook, and Twitter. Additional product information, photos, videos and more can be found in the digital media kit.

About PlayShifu:

PlayShifu is a leading early learning toy company offering a variety of immersive and educational toys that connect the physical and digital worlds. The play experiences are specially designed for kids ages 4 to 12 years and build foundational skills, STEM and beyond, through fun. Founded in 2016 by Dinesh Advani and Vivek Goyal after they saw a need to provide meaningful phygital play experiences for their kids, PlayShifu is now loved around the world for its three series of products–Orboot, Plugo, and Tacto. With offices in the U.S. and India, PlayShifu products are available in more than 35 countries.